Yes, the product must speak for itself and should be able to carve a niche with its traits, but your packaging too should be in synergy with the product.
Product packaging plays a crucial role in attracting the consumer which further leads to the purchase decision. It is the prelude that impacts the consumer’s decision to finalise the buying process. Packaging communicates the values and beliefs of your brand and hence it needs to reflect the same aesthetics in its appearance. Our packaging design agency spends the first phase of the packaging project in researching and understanding the essence of the brand, and then coming out with the most essential factors that need to be displayed – style, color, and other appealing elements. This is accompanied by exercises that are deemed necessary to come out with the best result.
Crefinix is among the top packaging & label design agencies in Delhi. Our proficient team members understand the value of getting your product noticed, it is not the extravagant design but the subtle nuances that make all the difference. Consumer’s who are truly willing to buy your product will definitely catch the important information at a glance. With multiple levels of assessments at Crefinix, we make sure that we don’t miss out on any important factor.
At present, there are many packaging design agencies in India, but here is how crucifix stands out:
When your consumer is in the store, then the first thing that he/she will notice is the outer appearance i.e. the packaging. Most of the consumer make their decision from the look and contents of the packaging. To stand out, your brand packaging must convey something unique to the consumer.
A label presents the details of the product in a significant way such as its ingredients/manufacturing process, date of manufacturing, date of expiry, directions to use, disclaimers and the right way of handling it. And the design must convey all the aforementioned details in the best possible way. A unique label must grab consumer’s attention at the very first glance and speak to him/her in the language most admired by the consumer. The brand philosophy and choice of fundamentals used for packaging must reflect in the presentation. We ensure you that team Crefinix is highly qualified to take up any project as a label design company because we understand the importance of designing in reaching the right target audience, and we deliver the requirements as committed.
Delightful packaging is a sure shot way of attracting buyers. When the packaging seems strong and attractive, consumers will equate the same qualities with your brand. Packing is the outer skin of your product and will always remain so. The image, colour scheme, font style, font size, quality and labelling style will immediately ooze out the information that the consumers’ need. This will ensure a smooth buying process. It is also the packaging that will remain intact in the consumer’s brain and he/she will keep coming back for the product that they relate so effectively with.
Over the years, big brand had only made minor changes to their packaging, if at all. You have to remember that identifiable brands should not get into too many changes or it affects the brand recall. It is extremely difficult to change the perception of a product and hence, packaging should be done carefully at the very first time, in order to avoid any problems later. At Crefinix, we not only study the product but we do a thorough analysis of the target demographic before going ahead with the design.